The Victorian Government will ban alcohol advertising within 150 metres of all Victorian schools, as part of new measures to protect children, support consumers and reduce red tape.
Victorian Minister for Gaming and Liquor Regulation Marlene Kairouz announced the restriction as part of major reforms to the Liquor Control Reform Act 1998 which will also:
- remove a loophole that allows minors accompanied by a parent or guardian to be served alcohol with a meal on licensed premises
- require delivery drivers to check identification before leaving alcohol with a person who appears underage
- introduce fines of more than $19,000 for the delivery of alcohol to a minor.
The reforms will also allow people to take away their unfinished open bottles of liquor from licensed cafes and restaurants, and reduce red tape for businesses by reducing the time taken to transfer liquor licences following the sale of a business and eliminating the need for multiple licences for spirit producers.
The changes are part of an ongoing review of the Liquor Control Reform Act, which has included consultation with the public and the industry.
Source: Vic Government