University of Tasmania Stadium will be a powerful emblem of the transformation of Launceston into a city built around knowledge, education and learning, according to University Provost Professor Mike Calford.
The five-year naming-rights deal to the Stadium, which sits aside the site of the new University campus at Inveresk, was the start of ongoing investment in the northern community.
“University of Tasmania Stadium will be a beacon for the transformation of Launceston into a true University City and is symbolic of our strengthening relationship,” Professor Calford said.
“It will be a clear signal to Tasmania and the rest of the country that education will sit right at the heart of our communities and future economy.”
The naming rights agreement has been finalised as the University and its partners progress a $300 million transformation program in the north of the State. That plan will deliver new campuses at Launceston and Burnie, as well as a new associate degree program in areas including agribusiness and applied business.
Enrolments for the 2017 associate degrees are open and over time the new offerings will deliver thousands of Tasmanians into courses which align with industries in which there are available jobs and skills shortages.
Professor Calford said the sponsorship of University of Tasmania Stadium would deliver a range of benefits across the life of the agreement.
He said part of the agreement’s appeal rested with the quality and profile of the facility, along with its central role in the life of Launceston and the northern region.
“University of Tasmania Stadium will significantly lift our national profile, and our profile with younger people both here and interstate,” Professor Calford said.
“We will be talking directly with the young fans of various codes from their primary school years onward.
“It will pave the way for partnerships which are built around business and community, using the University of Tasmania Stadium as a hub.
“And there is great potential in using this agreement to explore options and further develop what is already a world-class academic and research offering in the disciplines of sport and health science in the north of the State.”
The two-year courses will be taught more intensively with unrivalled industry involvement and, based on the experience elsewhere, including the United States, up to 40 percent of graduates are expected to articulate through to bachelor level study.